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5 STEPS TO BECOME A NUTRITIONIST

5 STEPS TO BECOME A NUTRITIONIST

Follow these simple steps and learn how to become a Nutritionist. Having a Nutritionist qualification will allow you to make an impact with your clients.
Success is highly subjective and can mean different things to different people, but when it comes to succeeding as a Nutritionist – or within the health and wellness space – it solely comes down to your clients and how you serve them. Success as a health professional looks like helping your clients reach their goals, and when done right, has a flow-on effect to help you reach yours!
So how do you serve your clients and succeed as a Nutritionist? In this article, we will be covering 5 simple steps you can implement when setting up your new business to ensure you are ready and equipped to serve.

STEP 1 – CLARIFY YOUR ‘WHY”

And while you’re at it, clarify your ‘who’ and your ‘what’ as well. Before even beginning your studies, it’s important to have a clear understanding as to why you’re doing what you’re doing, exactly who you are wanting to help and what you intend on doing with your qualification and/or business. Asking yourself these questions will help to set a firm foundation and direction for your business, which you will find yourself continually coming back to throughout your journey. This encompasses your overall purpose and intention. Why are you doing what you’re doing? Why are you studying nutrition and wanting to help people with their health? What do you intend to achieve through this endeavour? Why it’s important to be specific about the type of person you want to work with? In marketing, this is called your ‘ideal client’. What does that person do? What does their lifestyle look like? What are they struggling with?
 

10 QUESTIONS YOU CAN ASK TO DEFINE YOUR IDEAL CLIENT

 
  • What are their current challenges and frustrations?
  • Where do they get their health and nutrition information?
  • What are their goals and priorities?
  • What is their preferred form of communication?
  • What does their current lifestyle look like?
  • What are their ambitions?
  • Where do they spend most of their time online?
  • What phrases and language do they use?
  • What is their budget?
  • What is success to them?
WHAT: This is an outline of how you will solve your ideal client’s problems. What services, resources, workshops and offers will you provide to your clients to help them reach their goals and meet their needs? Once you have the answers to these questions, embarking on getting yourself suitably qualified seems much less daunting, and so much more necessary.
 

STEP 2 REGISTER TO COMPLETE YOUR NUTRITIONIST QUALIFICATION

If you are looking into this career pathway, it really is worth the investment to become adequately and safely qualified. Introducing Australia’s first Nationally Recognised online nutrition course: the 11046NAT – Certificate IV in Nutrition. The 11046NAT – Certificate IV in Nutrition is Australia’s first Nationally Recognised Certificate IV in Nutrition online nutrition course and was written by a team of university-qualified nutritionists and dietitians. So when asking yourself if this is the right course to get you on your way, the answer is a definite yes! But we get it – not everyone is a science buff or understands scientific terminology as though they’ve been to university, so don’t worry! The structure of the course starts you at the very beginning and builds your knowledge up from there. Never dabbled in chemistry before? We’ve got you covered! We take each concept step by step, unit by unit, starting with the foundational levels so that you are completely confident in what you’re learning. Graduates of this online nutrition course are able to work with the ‘otherwise healthy’ population, or those who are not considered high risk, to deliver personalised meal plans and individualised nutrition advice, yet don’t have to spend the time or money attending university. This means you can get on the road to achieving your dreams quicker!
 

STEP 3 OBTAIN INSURANCE

After successfully studying nutrition online and graduating from the 11046NAT – Certificate IV in Nutrition course, it’s now time to get insured.
Having the right insurance is absolutely essential for successful trading as a business, but what is the right insurance? Nutrition Council Australia has taken the guesswork out of it for you and has partnered with AON insurance to provide the perfect insurance option. First, however, you need to register with Nutrition Council Australia (NCA). Registration with Nutrition Council Australia will grant you access to use the title Nationally Recognised Nutritionist! Now as a professional member of NCA, you can take advantage of the below offer AON has arranged for the perfect insurance option.
When you are in the business of dealing with people’s health, there is always a chance that a client may experience an unforeseen reaction as a result of your advice. As such, Professional Indemnity Insurance is designed to help protect you if something does go wrong while you’re providing professional services to your clients. It includes cover against a wide range of risks like claims of professional negligence. So when you get to this step, AON and Nutrition Council Australia have done all the heavy lifting for you and you can rest assured that you’re covered.
 

STEP 4 MAKE KEY DECISIONS

So, you’re qualified, insured, and filled with purpose. Now is the time to do the groundwork and set yourself up so that you can focus all of your energy on serving your clients, and truly succeeding as a Nutritionist. This means you’ve got some decisions to make! We’ve outlined the most important below, to serve as a prompt. Obviously, these will differ for each person, so it’s important to take the time to do your research and work out what is right for you.
  1. Decide on your business name, then ensure it’s registered.
  2. Decide on the feel of your brand. What will your brand colours, font, and logo be?
  3. Decide on your business email and host (ie. G-suite)
  4. Decide what your website domain name be, as well as website host (ie. Wix, Squarespace, WordPress)
  5. Decide on what business structure will best suit your business
  6. Obtain an ABN
  7. Organise your finances and prepare for tax
  8. Identify your strengths and weaknesses – is there anything you can outsource?
  9. What will your consultation structure be and how much will you charge?
  10. Will you be conducting in-person or online consultations (or both)?
 

STEP 5 MARKET AND LAUNCH

The final step before success as a Nutritionist is marketing your business before launch. Your marketing communicates everything about who you are as a brand and as a business, so this final aspect deserves your attention and care! This will also be something that is continuous, so setting yourself up for consistency is key. Marketing your business consists of:
  • Brand identity
  • Social Media
  • Website development
  • Email marketing
  • Advertising
We touched on this briefly in the above point, but the largest contributor to consistency across your marketing material is developing your brand – the colours, logo, fonts, images and style. This is known as your ‘brand identity. Your brand identify can then be used across all marketing platforms you are choosing to use so that your clients can easily identify you wherever you are. TIP: Having multiple colours that you can swap between will help to keep your marketing material engaging and can even be used for categorising types of content.   Succeeding as a Nutritionist is possible for anyone who is passionate about nutrition! If this sounds like you, and you are eager to get started with helping people on their health and wellness journey, then we have just the option for you! Enrol in the 11046NAT-Certificate IV in Nutrition today and take one step closer to achieving your dream.

Goodlife Health Clubs

  • Membership expires 12 weeks from activation date.
  • Valid for students studying a Certificate 3, Certificate 4 or Diploma in Fitness, to a 12 consecutive week membership to Goodlife Health Clubs in Australia.
  • Valid for non-members only.
  • The student must be 18 years or over to redeem.
  • Offer can only be redeemed once. This offer cannot be transferred, has no monetary value and cannot be combined with any other offer.
  • Goodlife reserves the right to verify your course enrolment to check your entitlement.
  • Goodlife is not responsible for any unredeemed offers.
  • This offer is subject to Goodlife Health Club’s terms and conditions of membership. (Available in club)

Fitness First

Membership expires 3 months after course start date.

  • Valid for students studying a Certificate 3, Certificate 4 or Diploma in Fitness, to a 12 consecutive week Platinum membership to Fitness First clubs in Australia.
  • Valid for non-members only.
  • The student must be 18 years or over to redeem.
  • Offer can only be redeemed once.
  • For students attending a Blended Learning or Online program, this offer will commence at the start of your Certificate 4.
  • This offer cannot be transferred, has no monetary value and cannot be combined with any other offer.
  • Fitness First reserves the right to verify your course enrolment to check your entitlement.
  • Fitness First is not responsible for any unredeemed offers.- This offer is subject to Fitness First’s terms and conditions of membership. (Available in club)