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Setting up a Successful Personal Training Business
Working as a Fitness Professional is very exciting, and we know how eager our graduates are to make their start in the industry. Before you get started, however, there are a few important steps you can take to make your introduction to the industry a success.STEP 1 – CHOOSE A SPECIALTY AREA
It’s so important to pick your target market. Choosing your target market allows you to get clear on the type of business you want to build, the type of clients you should be marketing towards and the skills you will need to make this a success. Think about the type of people you enjoy training and the style of training you like to deliver. Get clear on the type of client that fits this market and structure your advertising towards them. This allows you to make it a personal process and to make every client feel as though you are speaking directly towards them. Choosing a target market allows you to become a specialist in that area – don’t be a jack of all trades and a master of none.STEP 2 – REGISTER YOUR BUSINESS NAME AND OBTAIN AN ABN When you are working as a Personal Trainer you will need to register your business name and ABN. This is important for trading and tax purposes.
STEP 3 – OBTAIN PROFESSIONAL INDEMNITY AND PUBLIC LIABILITY INSURANCE
Whether you are working independently or for a fitness facility, it is imperative to have insurance. There are many great providers out there, and it is important to shop around to get the best deal for your circumstances. Some fitness facilities will specify the type and amount of insurance required; while sole traders may also look for insurance to cover equipment and the use of their car.STEP 4 – MAKE SURE YOUR DOCUMENTS ARE CORRECT
To maintain your insurance cover, you will need to hold current First Aid and CPR Certificates. Set reminders so you can update these qualifications before they expire. Also, remember to obtain any other documentation you may need. For example, a Blue Card if you decide to work with children or a permit if you are going to train outdoors.STEP 5 – ENSURE YOU ARE EQUIPPED FOR YOUR FITNESS BUSINESS
Depending on the base from which you operate, you may need to obtain additional equipment to meet your client’s needs. If you are going to train clients outdoors, start with equipment that is cost-effective and can be used for a range of exercises and session styles. If you are working from a gym, it is a good idea to have your own health screening documents and program plans so they are readily available. Be sure to think about your policies and procedures – how much will you charge for sessions? What is your cancellation policy? It is a great idea to complete a business plan to make sure your bases are covered.STEP 6 – MARKET YOUR FITNESS BUSINESS/SERVICES
In the social media age, we are blessed with many ways to get the word out without having to pay for marketing. By making use of social media platforms such as Facebook and Instagram, this will allow you to build a profile without investing in advertising.HOT TIP: Choose your content carefully and make it relevant to your target market.
There is no shortage of people out there sharing their tips – stand out from the rest by creating quality content that reflects your beliefs and views as a Personal Trainer.
Becoming a success in the industry is achieved by those who are passionate, dedicated and always willing to keep learning. Starting your business with good systems and a clear focus on your goals will help to make success a reality.
